For Dubai brokers billing AED 1,000,000+
How we help Dubai brokers build their brand, dominate their community, and attract clients.
IMARA is a Dubai brokerage built around you. We help you build your brand,
run your ads, and give you the tools, training and resources you need to succeed.
A note from Tyler
A note from Tyler Newman, Co-founder and CEO
Hey. In case we haven't met yet, I'm Tyler, one of the founders of IMARA, alongside Aidan Doyle and Ben Nailard.
I grew up in real estate. My dad ran an agency in the UK, so it's been around me for as long as I can remember.
At 18, I skipped university and started as a commission-only broker, at the very bottom of the market. That was 2014, 12 years ago.
Over the years I worked my way up into luxury property, then started investing in and developing real estate myself. In 2021 I launched my own luxury agency, with agents across the UK. I've also developed over £10m of real estate.
There are two things you should know about me.
1. Personal branding built my career.
That same year I started, I read Daniel Priestley's Key Person of Influence. It was one of the first books on personal branding, and it's more relevant today than ever. It changed how I saw my career. A few years later, Tom Panos, one of the world's top real estate coaches, did a podcast with Gary Vaynerchuk on why brokers must build their personal brands. That sealed it.
Being a commission-only broker isn't a sales role. It's a sales and marketing role.
When you're commission-only, you are your own business, and every business runs on sales and marketing. Plenty of brokers win on sales ability alone. The ones who thrive master both.
That's why IMARA puts the spotlight on our brokers. We help them become attraction businesses, using organic content and paid ads, so they become known as the go-to broker in their community.
2. I'm obsessed with personal development.
I'm on a lifelong mission to become the best version of myself in every area of life. I love the game of business and the person it forces you to become. I push my body through ultra marathons and Ironman triathlons. For over 10 years I've invested heavily in mentors, coaches and masterminds, including a week with Sir Richard Branson on his private island.
From day one, our leadership team set one vision: IMARA is a vehicle for people to achieve mastery across every area of their life.
I'm not inspired to help a broker make a lot of money and still not be proud of the person in the mirror.
I'm inspired to help brokers grow as people. When they master their mindset and emotions, their business, finances and relationships grow with it.
IMARA comes from the Arabic word for leadership. We lead from the front and take our responsibility as role models seriously. But we believe every person in this business is a leader for someone else.
If this resonates, I'd love to explore working together.
To your success,
Real numbers from IMARA brokers
Questions, answered
Brokers already writing AED 1m+ a year who want buyers and sellers coming to them, instead of chasing portal leads and cold outbound every month.
No. The system is built around being known in one community, not performing for an algorithm. Most brokers start with simple talking-head videos shot on a phone.
Once the system is running, a few focused hours a week. The video above covers exactly where that time goes and what you can hand off.
Because views and leads come from structurally different content. The difference isn't effort — it's the strategy behind what you post, and that's the core of what this covers.
Clicking 'Book A Chat With Me' opens a short form. You answer a few quick questions, then pick a time that suits you — no obligation, just a conversation about whether the system fits your business.
You film with our content team every one to two weeks. Each shoot produces 10+ videos, and our team handles the strategy and editing.
No, it's not mandatory. But the brokers who post consistently are the ones who win most.
Ad budgets are agreed with each broker individually. IMARA invests in talent, and you can choose to reinvest commission to scale faster.
We charge no retainer. We win when you win, through the commission split.
It depends on your billings. We'll walk you through it properly on the call.
The day starts at 8:30, with team training at 9am. You get round-the-clock office access.